Sink or Swim: One CEO’s Secret to Scaling Your Business

As tech and consumer habits continue to evolve over time, it’s easy for marketing teams to make any one of a million bad choices: targeting the wrong audience, hiring the wrong people, investing in the wrong channels or technology… the list goes on. The hardest part is, these are decisions you and your team face every day. Join HubSpot CEO Brian Halligan as he discusses the hard lessons he’s learned to date and the ones he still faces from evolving customers and technology – along with the choices your team can make to plan for the future today.