This covers the Basics, such as purpose & definitions.
Link to slides: http://www.slideshare.net/MeasureCampCardiff/introduction-to-digital-analytics-by-peter-oneill-measurecamp-cardiff
Peter O’Neal
Founder of L3 Analytics, Web Analytics Consultancy & MeasureCamp
Back in 2006, I stumbled into the world of Web Analytics and discovered my passion....
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