How Maserati Influenced Affluents for Critical Product Launch

The debut of the Levante SUV was one of the most important new product launches in the 102-year history of Italian luxury vehicle manufacturer Maserati. To support the North American launch in September 2016, Maserati North America executed a multi-channel campaign targeting affluents that leveraged video and mobile platforms, focusing in particular on Facebook to generate leads for the new SUV crossover. In fact, Facebook worked so well, the Italian auto giant now uses its platform for every lead generation-oriented project.