John Gallagher

VP Digital Marketing at IBM

Since January 2015, John has been the leader of the performance and programmatic marketing disciplines within IBM. This team manages all marketing programs and campaign execution for the company, including digital activities. An important strategic redesign is currently underway in terms of how this work is done within IBM, contemporizing its systems, methods, skills and operating models. In addition, John now has responsibility for IBM’s global marketing centers and a recently formed digital services group to serve all of IBM with web and content production capabilities.

From July 2013 to January 2015, John led the IBM market development and insights team. This team manages the integrated system that encompasses market research and analysis, competitive intelligence, applied insights and analytics and market development by key client segment, business unit and geography.

John’s previous executive jobs include worldwide VP of ISV & solutions marketing (2005–2006) based in New York, VP of SWG marketing EMEA (Europe Middle East & Africa) in 2004–2005 based in Paris, and VP of industry & solutions marketing EMEA (2002–2003) based in Paris. In years prior, he held a number of executive positions in market intelligence (heading both EMEA and Americas teams) as well as other marketing and sales positions.

John graduated from Trinity College, Dublin University (1981, B.A.I. in engineering, B.A. in maths) and University of Michigan (1982, M.Sc. in Industrial & Operations Engineering). He joined IBM in 1984, prior to which he worked at a technology startup for one year. Born in Dublin, Ireland, John is married with three children.