Managing The Data

Managing data has become mission-critical for many advertisers, but adoption of DMPs and the use of customer data “onboarding” is still a work in progress.

Many have taken an understandably conservative approach due to the sensitive nature of customer data, and some technology hurdles remain.

In this panel, we’ll talk about the integration of DMPs with CRM systems, the role of privacy compliance in decision making, and how DMPs could make the leap to traditionally offline channels like TV and OOH.