iMedia Agency Summit 2017

Technology innovations are constantly disrupting our industry. With the rise of AI and programmatic comes a commoditization of media, and in turn a devaluation of media departments....

Technology innovations are constantly disrupting our industry. With the rise of AI and programmatic comes a commoditization of media, and in turn a devaluation of media departments. Rather than focusing on strategic execution, the question has become “how to buy media.” We’re buying more impressions, in many more and different venues than ever before, with greater efficiency via DMPs, DSPs (and whatever acronym of the day evolves). And these technologies are making money on infrastructure, and eating into our margins. They also come with a whole host of challenges – viewability, transparency, bots, ad fraud and reporting discrepancies. Read More...