Technology innovations are constantly disrupting our industry. With the rise of AI and programmatic comes a commoditization of media, and in turn a devaluation of media departments. Rather than focusing on strategic execution, the question has become “how to buy media.” We’re buying more impressions, in many more and different venues than ever before, with greater efficiency via DMPs, DSPs (and whatever acronym of the day evolves). And these technologies are making money on infrastructure, and eating into our margins. They also come with a whole host of challenges – viewability, transparency, bots, ad fraud and reporting discrepancies. Read More...
-
Free 15:00
Kickstarting a Virtuous Cycle of...
830 views 6 years ago AI gives brands the power to mak...
-
Free 11:00
Surviving Retail: Evolve or Diss...
844 views 6 years ago In the midst of media reports ab...
-
Free 12:00
Re-Igniting the Art of Creativit...
778 views 6 years ago In a programmatic world, media b...
Nothing found.
Most Viewed
-
Free 11:00
Surviving Retail: Evolve or Diss...
844 views 6 years ago In the midst of media reports ab...
-
Free 15:00
Kickstarting a Virtuous Cycle of...
830 views 6 years ago AI gives brands the power to mak...
-
Free 12:00
Re-Igniting the Art of Creativit...
778 views 6 years ago In a programmatic world, media b...
Highest Rating
-
Free 15:00
Kickstarting a Virtuous Cycle of...
830 views 6 years ago AI gives brands the power to mak...
-
Free 11:00
Surviving Retail: Evolve or Diss...
844 views 6 years ago In the midst of media reports ab...
-
Free 12:00
Re-Igniting the Art of Creativit...
778 views 6 years ago In a programmatic world, media b...
All Sessions
-
Free 15:00
Kickstarting a Virtuous Cycle of...
830 views 6 years ago AI gives brands the power to mak...
-
Free 11:00
Surviving Retail: Evolve or Diss...
844 views 6 years ago In the midst of media reports ab...
-
Free 12:00
Re-Igniting the Art of Creativit...
778 views 6 years ago In a programmatic world, media b...