Programmatic I/O San Francisco 2019

Stephanie Layser

How To Marry Paywalls And Programmatic Ads

Apr 2019

Everyone wants to build a wall – a paywall that is. Join Stephanie Layser as she talks about how you can use revenue data and programmatic pipes to increase positive user experience and retention rates. Attendees will learn how to strike the correct balance between an amazing advertising experience and an engaging subscription business.


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