A must-attend for performance marketers managing the complex sales cycles and group buying realities common in B2B industries. Addressing the topics that matter most to B2B—Account Strategies, Messaging Frameworks, Demand Acceleration and Sales Enablement—attendees walk away with actionable insights they can apply to their business to drive engagement and revenue. Read More...
Starting with our workshops and case studies, you can select between more than 60 different sessions. Mix and match from our four different tracks to create a program that meets your needs.
B2B Marketing Exchange brings together the top thought leaders and practitioners in both content, demand generation, and sales.
The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers.
Taking place early in the calendar year, #B2BMX provides you with a playbook to optimize your 2017 marketing plans, empowering you to:
Test drive the latest tools and apps to create interactive content
Plan your content calendar
Optimize your database to reach more prospects within your target audience
Measure the effectiveness of your campaigns
Get an inside look at award-winning B2B content programs from current and past Killer Content Award winners
Blueprints for impacting revenue in later stages of the sales funnel with lead acceleration and sales enablement programs that increase conversion and close rates
